Keyword stuffing: most commonly abused forms of search engine spam. It is the process in which you place a large number of instances of targeted keyword phrase, hoping that might search engine would read them as relevant. They are placed generally at the bottom of the page in small font size.
Hidden text: hidden text refers to the text that is merely visible; it is set at the same color as of background or very close to it. Major search engines easily detect such types of text, so to hide it properly some webmasters try to create an image file with the same color as of the text, and setting it as the background. This time it may be to some extent undetectable to search engines but this is a blatant spam. And websites using these techniques are immediately reported through the competitors and is blacklisted.
Cloaking: providing different information to the search engines than a human visitor would see is known as cloaking. There are many methods of cloaking and some of them are still undetectable to search engines. But it is very rarely to say that which of these methods would work and for how long they would work. Because when one of your competitors sees that what is being done, they would report your site and get it banned.
Doorway pages: to target specific keyword phrase or phrases doorway pages are added to a website. These pages are eventually created to promote phrase and the content on such pages does not have any information, generally these pages are created by software’s and added automatically to the website. This is considered as one of the dangerous techniques as most method of adding doorway pages are banned by search engines. And once your site gets reported to such practices it would slightly disappear with all the legitimate ranks you have gained through your genuine content pages.
Redirects: redirecting is most commonly associated with doorway pages. Since the doorway pages generally have content with no information; these redirects are applied to move a visitor automatically to a page containing actual content or homepage of the site. As soon as search engines detect you doing this tactic your site would be penalized eventually.
Duplicate sites: when the affiliate programs became popular and famous, many webmasters create copy of the site they were promoting. Tweak it a little bit and make it online hoping that it would outrank the site it was promoting and would capture their sales. This tactic was quickly banned by the search engines as search engines would like to see unique content across all of their results. And search engines also have methods for detecting and removing duplicate sites from their index.
These tactics and tricks would work eventually but temporarily, these techniques may get your site higher search rankings. But your site could also get banned for using unethical practices. So we recommend you to use efficient SEO techniques to get your site rank higher .And stay away from these black hat techniques because they are just not worth the risk.
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